This partnership is the first ever collaboration initiated by SportsFix to deliver Game Day Passes to badminton fans in Indonesia. A Game Day Pass is a whole day ticket that fans can use to stream matches on SportsFix TV site, indonesia.sportsfix.tv.
In the partnership, XL Axiata bought SportsFix’ Game Day Pass, one of SportsFix’ features of its recently launched Sponsorship Model, allowing millions of badminton fans across Indonesia to access and stream the tournament for five consecutive days.
BWF Victor China Open 2018 is bringing some of Indonesia’s best badminton players, including World’s #10 Anthony Sinisuka Ginting, Asian Games’ Champion Jonatan Christie, and pairs Marcus Fenaldi Gideon and Kevin Sanjaya Sukamuljo.
SportsFix CEO, Carl Kirchhoff, comments on SportsFix’ first partnership with XL Axiata.
“We are excited with our very first launch of Sponsorship Model with XL Axiata which enables all badminton fans in Indonesia to stream the China Open for free through our sponsored Game Day Pass. We are convinced that this collaboration leads to wider partnership opportunities with diverse brands, particularly in delivering favorite matches and tournaments for sports fans across the globe. Sponsoring premium sports finally becomes affordable in our Digital Stadium ecosystem.”
Chief Marketing Officer XL Axiata, David Arcelus Oses echoed. “XL is thrilled to partner with SportsFix in sponsoring Game Day Passes to millions of Indonesians, including XL customers to live stream their favourite Indonesian players in action at the China Open 2018.”
Noting that badminton is increasingly popular in Indonesia after Asian Games, he continued. “This partnership is a way to support badminton, one of Indonesia’s favourite sports, which became popular after the recent Asian Games 2018. With this partnership, we hope to continue delivering a better experience for the customers in accessing data service / fast internet of XL Axiata, especially for video live streaming which is supported by our 4G LTE network.”
Home for badminton in Indonesia, SportsFix is an OTT platform to live stream leagues and matches based in Kuala Lumpur. In 2017, SportsFix launched its OTT platform and has been delivering some of Southeast Asia’s most popular sports content from Liga 1 Gojek, Serie A, MMA GLORY, to world’s most prestigious badminton tournament, the all-year BWF tournaments.
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