ASEAN over-the-top (OTT) video platform Sportsfix has selected Brightcove Live to deliver live and on-demand local sports content across the region.
The subscription service, which predominantly streams live sports, also offers sports news, highlights and on-demand content. It is aimed in particular at overseas foreign workers in Asia, and those consuming content primarily on mobile devices outside of working hours and at weekends.
Sportsfix has acquired rights to stream matches from Chinese Super League, Liga 1 Indonesia, Thai League, PBA (Philippine Basketball Association) and other regional leagues. The company, which launched in July 2017, is partnering with telcos across the ASEAN to offer the service via a mobile app.
“When we embarked on this venture, our focus was the niche segment of overseas foreign workers in the ASEAN region. Our ambition was to deliver the best streaming video experience to our viewers powered by the best video platform technology. Brightcove checked off all the boxes for us. We found that the Brightcove video platform offered us the scalability to launch multiple websites, with the ability to go to market quickly,” said Carl Kirchhoff, CEO at SportsFix.
Ben Morrell, general manager, Asia, Brightcove said: “Sportsfix is a great example of how an up-and-coming media company can launch and deliver live and VOD sports content directly to its user base and unlock revenue opportunities from day one. We are immensely proud to work with a regional sports innovator like SportsFix who by partnering with Brightcove is taking advantage of the latest innovations, market vision, and world-class support to deliver an OTT service to market easily and quickly”.
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